Last updated: September 23, 2026

1. Introduction
This Privacy Policy explains how Iconic Outdoor Design LLC DBA Backyard Guides ("we," "us") collects, uses, and protects information when you visit our website, sign up for our emails, or purchase The Pool Buyer's Playbook ("the Course").

2. Information We Collect

Information you give us:

• Name and email address when you sign up for free content or our email list

• Billing information when you purchase, including name, email, and billing address

• Any information you send us directly, such as support questions

Information collected automatically:

• IP address, browser type, device type, and operating system

• Pages visited, time spent, referring website, and links clicked

• Course progress and viewing activity

• Data collected through cookies and similar technologies

Payment information:
We do not collect or store your full payment card details. Payments are processed by our payment provider, Stripe, and are subject to their privacy policies.

3. How We Use Your Information
We use your information to deliver and support the Course, process payments, send you the free content you requested, send marketing emails about our products and services, respond to your questions, improve our website and content, prevent fraud and abuse, and meet legal obligations.

4. Marketing Emails
If you give us your email address, we may send you marketing emails. You can unsubscribe at any time using the link in any email, or by contacting us at backyardguides@gmail.com. We will still send transactional messages related to your purchase, such as receipts and access details.

5. Cookies and Tracking
We use cookies and similar technologies to operate the site, remember your preferences, and understand how visitors use our pages. We may use third-party analytics and advertising tools, including Google Analytics and Meta Pixel. Most browsers let you block or delete cookies, though some features may not work properly if you do.

6. How We Share Information
We do not sell your personal information. We share it only with service providers who help us operate the business, including our course platform (Systeme.io), payment processors, email service provider, and analytics providers. We may also disclose information when required by law, to protect our rights, or in connection with a business transfer such as a sale or merger.

7. Data Retention
We keep your information for as long as your account is active, as needed to provide the Course, and as required for legal, tax, and accounting purposes. You may request deletion as described below.

8. Your Rights
Depending on where you live, you may have the right to access, correct, delete, or receive a copy of your personal information, to opt out of marketing, and to opt out of the sale or sharing of personal information. California residents have rights under the CCPA/CPRA, and residents of the EU and UK have rights under the GDPR. To exercise any of these rights, contact us at backyardguides@gmail.com. We will not discriminate against you for making a request.

9. Data Security
We use reasonable technical and organizational measures to protect your information. No method of transmission or storage over the internet is completely secure, so we cannot guarantee absolute security.

10. Children's Privacy
The Course is intended for adults. We do not knowingly collect personal information from anyone under 18. If you believe a child has given us information, contact us and we will delete it.

11. International Users
We operate in the United States, and your information will be processed there. Laws in the United States may differ from those in your country.

12. Changes to This Policy
We may update this Policy from time to time. Changes take effect when posted, and we will update the "Last updated" date above.

13. Contact Us
Iconic Outdoor Design LLC DBA Backyard Guides, backyardguides@gmail.com